Restructuring measures may be needed at various stages in a company’s market life cycle. Whether in the growth phase, when rapidly increasing obligations necessitate a change of production methods and an adaptation of production technologies or in saturated or declining markets, where an improvement in the procedures and processes can provide the decisive competitive edge in terms of price and throughput time.
Project topics may be “Technological breakthroughs” in production companies or "New forms of providing services” in service companies. Rationalisation investments or automation may be less radical, yet nevertheless efficient.